Supply Chain Transparency
“When buyers make purchases, they want to know their decisions are good for their family and align with personal or charitable interests. Trust can’t be bought. It must be earned. Consumers want to understand exactly what they are buying, and rightly deserve the knowledge they seek.”
-Entrepreneur, 2014
Supply chain transparency is important now more than ever for corporations looking to build consumer loyalty.
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The number of consumers demanding sustainability and ethical sourcing of their products is increasing as awareness of climate change and labor conditions also rise. Thanks to the internet, consumers can readily find brands more suited to their morals and abandon those which lack transparency.
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While Procter & Gamble has taken steps in the right direction regarding transparency through their Ambition 2030 Plan and Citizenship Reports, some information is still to be desired. Currently, it is not easy for consumers to identify many aspects of the supply chain in Procter & Gamble’s products. Each product's packaging is required to include the city in which it was manufactured, but not where they are sourced from or the environmental impacts of using such materials.
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Outlined here is a method to increase supply chain transparency and fill these information gaps in a readily accessible format for consumers.
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