Sustainability is the new trend. With lifestyle changes, like banning plastic bags, consumers are becoming increasingly aware of the products they buy, and where they come from. In response, companies are increasingly changing their branding to suit the consumer’s desire for products that are more person and planet safe. This often comes in the use of sustainability buzzwords in their marketing and branding. To analyze how the use of buzzword affects a brand’s approval, we looked at different company’s brand’s use of them and surveyed consumers on their perception of these brands.